I wanted to offer readers a glimpse of what I write, and why, as well as who I am. I believe I've done so. With that in mind, I'm not going to give away any more stories here. That's something I'll save till later, for promotional purposes. From now on I intend to use this blog as a way to connect with readers through discourse, and I invite you, dear reader, to speak up. If you agree with what I have to say, tell me and others why. If you think I'm full of shit, say so.
Now that's out of the way...
This essay began life as a comment in reply to a post titled, "Self Publishing as Amway," on agent Chip McGregor's blog. Self-publishing is a hot topic right now, lots of confusion and assumptions, and even some obfuscation going around. It's also something I'm studying, along with the entire business end of writing, a topic Chip and Amanda are very knowledgeable about. So if you're interested in that sort of thing, and want to keep up with what's happening in the publishing world today, check out Chip's blog. There's a link to it at the bottom of this page, in the Cool Sites and Favorite Authors section.
Anyway, I think there are some harsh realities about writing and publishing that a lot of folks don't want to face. Many have been covered in Chip's article and the ensuing discussion. I would ad that writers need to stop bitching about how tough it is to get in these days. It always was, and you can't really blame the publishers for being narrow--my choice of words over the much-bandied "picky" I keep hearing in this context--in their choices of titles to publish. Self publishing has sort of enabled this by absorbing the midlist. But in the end it's the readers who are driving it. The bean-counters running the bottom line mentality at the big houses are just selling what people are buying.
E.L. James, as Chip Opines, writes like an eighth-grader? I agree. Thing is, apparently millions of people read like eighth-graders. Sort of scary, really. So "picky" doesn't fit, in my opinion. We-want-to-publish-only-best-sellers is closer to the mark, and unfortunately, a lot of best-sellers are crap. But look at any interstate business loop through Main Street America, note the mile-long chain of neon stabbing the night sky, vying for your attention and your dollar, see the $60,000 SUVs lined up at the drive-thru. Visibility and ease trump quality in a ton of cases, across the board.
I give you "Bose is best."
No, Bose sounds like tin and cardboard, but Paul Harvey says otherwise, and he has the ear of millions, and they repeat what he tells them, whether they've heard Bose--or anything else--or not. So we need to look at ourselves and the mentality we've adopted as a society, not point fingers at the publishers and cast them in the role of Big Corporate Bad Guys. They're only selling what we're buying. Consumer is as Consumer does, and if you invest in that identity as a human being, you have to live with the results, and if you don't, you still have to live with the results, because those of us who disagree aren't doing much to change things.
As a writer, I'm studying this issue for all I'm worth these days. In the past, I was of the opinion that most self-published work was crap, and was reducing the overall body of work out there by diluting both its content and value, and still am to some degree. But I've revised to ad that this is only the case with writers who aren't investing in either the craft, or the business end of the job, just throwing first drafts out there and hoping to sell. Which is most of them, apparently.
Ain't never going to work. But they heard it will on the internet.
Bose is best.
Part of me rebels at the idea of standing on a virtual corner with a flashy sign in my hands hawking my goods, but that's the only thing that gets anyone's attention in a crowded marketplace. I and my stories are commodities, plain and simple, and I'm still learning the art of promotion as I hone the art and craft of writing. Hell, I still hate writing pitches and synopsis, although I think I'm getting the hang of it. Finally. But regardless of where I am with that, lots of folks are going to bypass my driveway and pull into the fast and easy drive-thru, because that's what they want, and it gets more air-time than me, has a bigger budget to grab their limited attention and time.
Fifty Shades of Flash and Grab is where we are, and all we can do is keep writing and bust our asses doing our best to be heard, studying the market and formulating a strategy that fits us and our stories. Like Chip says, it's on us to get it done, no one else.
My biggest disappointment is seeing knock-offs selling like hotcakes for a few years, and then what? After the public gets tired of the flave du jour? The author keeps jumping on trends or disappears? Has become disposable? Seems so, given the number of Twilight, Hunger Games, and Harry Potter clones out there. Best of luck with the log-term thing, I guess. Investing in an author and building their career and audience and down-the-road profitability over a number of books is a thing of the past. Welcome to the next-quarterly-report field of view.
It is what it is, and it's still evolving. You can't think about all that while you're writing, at least I can't, and don't.
My biggest hope in all this, strangely enough, is T.V. (I call cable and HBO and Showtime T.V.) Still a lot of garbage out there, but there's some really good shows too, and they're popular, which tells me that not everybody wants fast food stories, but real meat, real drama and not melodrama, substance and not air. Having said that, and being a music lover, the parallels between what the recording industry went through over the last decade and a half and what the publishing industry is going through now haven't escaped me, nor has the fact that I haven't bought a new album put out by a major label in a long, long time. Just about all of my favorite artists who've hit the scene in the last twenty years record on indie labels, or just create their own and put it on their website for sale and download.
Food for thought.
Now, if I could just convince some of those artists to offer FLAC and high-res downloads in addition to the MP3 garbage. ;)
P.S. If you follow this blog, you know that I change the background image every time I post, to something apropos. For this post I wanted a night shot of that Main Street America strip I mentioned above. Couldn't find one. A couple of day shots, and they lacked the oomph I was looking for. Apparently suburban commercial bliss isn't something photographers want to capture. I wonder what that says about it?
In any case, I chose to leave the background black for this one. Like a good sound system, a black background makes the message leap forward all the more. Or so I hope.
SR
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